This is the era of connectivity and thanks to internet that makes it come true. People are more connected to internet and there are many different devices connected to internet. Even it is predicted that there will be more devices designed and made to be connected to internet. That’s more than just the smartphone or wearable gadget but even the kitchen appliances or farming tools. The devices connected to internet is known as Internet of Things of IoT.

As we are more dependable to internet, we are expecting nearly everything to be connected to internet and it creates a huge prospect for IoT products. This huge prospects also create a big challenge to many companies all over the world to meet the demands and expectations of the consumers. It won’t be easy to create a product that is both innovative and able to deliver what the consumer’s needs. Rather than creating a product from scratch, using ready-made platform as basis of product development would be much better. It can save time and money as the development process would be more efficient. Microchip is proud to offer its ready-made platform for IoT product development with its flagship Curiosity Development Boards. It is a development platform with fully integrated microcontroller designed for rapid prototyping board.

Curiosity Development Boards from Microchip is an ideal platform for IoT product development. With built in multiple user interface options it can feature many different functions effectively. Adding new features and functions would be so much easier using this ready-made platform. Microchip is widely known as leading provider or microcontroller with such respected reputation. Using ready-made platforms from this company for your product development also means you will get full support through the whole process and that what makes you more confident to design and develop highly innovative product.

If you have an ecommerce site, you probably already know there’s a lot of competition out there! That’s why it’s important to stay on top of your game at all times. That’s never been more true than it is now. The holiday shopping season will be here before you know it, and if you want to cash in, you’ve got to be prepared. All that competition means shoppers won’t stick around if they run into a problem on your site because they don’t have to. They can just go to another site and find what they want. To avoid this, lets take a look at some pitfalls to be aware of!.

The first is poor inventory control. It’s 2016. If your site isn’t doing real-time inventory control, you have a problem. Your software should know how many of each product you have in stock, and deduct from that count whenever one is purchased. This way you always know exactly how many are available and will avoid selling more than you actually have on hand. Nothing infuriates a shopper more than going to a site, finding what they want, placing the order-and then getting an email hours or days later saying their item is backordered, or worse, that their order is being cancelled due to lack of stock. There’s just no excuse for letting that happen.

Another pitfall is a poor shopping cart. The shopping cart software you use should allow shoppers to keep items in their cart for as long as they want. Why? Because many shoppers fill their carts, then come back later to order. The reasons are varied but if they come back to their cart a few hours or days later and find it empty, you’ve probably lost a sale. If your shopping cart software isn’t ideal, check out

The final pitfall is poor deals. While you should offer discount codes and special deals when you can, you have to make sure they are worth it to the consumer. Most are not going to be impressed with a 5% off coupon for example, and don’t follow the example set by a well known crafts store. They frequently offer a 40%-50% off regular priced merchandise coupon, then put almost everything in the store on discount so it really can’t be used on much. Just don’t do it! Offer your customers value and they will reward you!

Creating a website that gives your customers an enjoyable shopping experience from the comfort of their own home is crucial to your company’s success. It’s extremely important to make things as easy as possible so that your current customers continue returning for whatever it is they need. Unfortunately, creating an easy-to-use website isn’t going to be the only thing that hooks new customers in. Getting potential customers to actually make a purchase or sign up for newsletters and emails isn’t always as easy as having a nice webpage.

Companies like SeekVisibility can help you create a successful landing page, which can be exactly what you need to keep current customers satisfied and potential customers returning until they make a purchase.

Offer Something They Need

Putting an incentive or a sign-up link on the homepage to your website might be a convenient way for you to throw the option out there, but many potential customers may pass this by. Sometimes it’s not only difficult to locate where the signups are on a page, but most people don’t see the point in signing up if they are not going to make a purchase at that moment. When browsing a website for the first time, your initial thoughts aren’t going to be revolving around why you should sign up for emails or newsletters - getting a feel for the site is what’s important.

With a separate and standalone landing page, you can toss up a page or popup that offers new customers not only the opportunity to sign up for emails, but a chance to receive a discount code or free item with their signup. This incentive is a great way to give something back, while still getting the information you need to bring customers back to your page.

Gathering Data

Remember that everything you create for your website is not only for your customers - it is for you as well. Knowing what’s being clicked, where your customers are having troubles and where they are getting stuck or changing their minds can be helpful to your company’s success. With a standalone landing page, you can begin gathering data on the behaviors of your customers and see which kinds are staying interactive with your company. You can also gather data on what is successful and what isn't. For example, if you offer individuals who sign up for email newsletters a 10% coupon versus a $10 off a $40 purchase coupon; you can see which option was more successful to getting the conversion complete.

While you may not think a landing page is necessary, it can work wonders for your company’s growth. With the right help, you can create a landing page that is helpful and reliable for you and your customers.

Your site is up, you’ve got a great promotion going and your SEO efforts are bringing in plenty of traffic. Yet the sales aren’t happening, and not only that, but complaints about your site are rolling in. What do you do? Well first, don’t ignore those complaints! You should have a dedicated email address set up to accept website feedback and be responsive to it. This goes a long away toward soothing angry and frustrated customers.

The most common complaint about websites is slow loading. This could be due to several factors. A big one is photos that are too large. You want clear, high def photos on your site but try to compress them to avoid large file sizes, which will take longer to load. Your webhost should be able to tell you how to optimize your website to insure it loads as fast as possible. Another thing that causes slow loading is a lack of bandwidth. Make sure your hosting plan includes as much as possible. This may require purchasing a dedicated server plan rather than a shared one. Slow loading can also be caused by server problems beyond your control, so it’s important to have a webhost that is very responsive and has a good reputation.

Another common website complaint is videos. Videos themselves are not bad things, and they can add a lot to a site if they are well done. The problem comes when they are set to auto play-especially if they force ads before the content. Almost no one likes auto play videos. Those that like to shop in the wee hours or on their breaks at work do not appreciate a video suddenly blasting at them, and those that shop from their mobile devices do not appreciate their monthly data allowance being drained by auto play videos. So set them to off by default and let visitors decided whether to watch them or not.

Finally, shopping carts are a big source of website complaints. If you don’t have a good one, check out Your site’s cart shouldn’t dump their contents-many shoppers leave to do other things and then come back later to buy-and when they find their cart is now empty, will get angry and go elsewhere. Make sure it’s easy to view and edit as well, and that information like shipping rates and tax can be calculated through it. Don’t ever force shoppers to go through nearly the entire checkout process including entering their payment info before letting them see those fees. You’ll have happier customers that will come back again and again.

When you manage an online business, it’s hard to create a good relationship with your customers. This is more difficult for ecommerce store owners because they don’t have the ability to meet face to face with their clients and improve trust within a bond that is done through quality customer service. Fortunately, online businesses can still succeed without the seemingly necessary face-to-face contact.

If your business is losing customers, you may have three problem areas that should be adjusted immediately.

Poor Website Design

It doesn’t always seem that way to you, but designing a website poorly has more of an impact on your customers that you may have ever imagined. A poorly designed website doesn’t mean your page is bad or completely inaccessible, it just means that your customers are having problems with aspects of your site that make them hesitant to want to ever return.

If you have loyal customers, don't hesitate to ask what they would change about your site. Maybe there is too much content, the pages are hard to find, or there is too much work in checking out. Remember that customers like an easy shopping experience. With the help of a DIY eCommerce website builder, you can generally create a website that is not only manageable but easy to use.

You’re Too Pushy

While you may not be able to speak with customers face to face, customers can still see past some of the pushy sales tactics you have. For example, if you’re going to push out a last minute offer to your customers as they’re checking out, make sure the offer is worth it to them - such as offering a discounted price or a free item with purchase.

Another reason that customers wind up abandoning their carts is forcing registration. Not all customers want to sign up with their emails or create an account with your page. Consider this as a potential option for them, but not a necessary one to continue the checkout process.

Poor Photos

Quality photos are what are going to sell your products, along with a brief description of each item. Your customers cannot pick the items up and examine them, so they have to rely on what the photos display. If the photos on your website don’t show every angle, someone modeling or any other important details, chances are you are going to lose business. Remember that adding a few extra photos to each product only takes a few extra minutes and can make a world of difference in sales.